Hackomotive 2014

What is Hackomotive?

Hackomotive is a three-day competition between innovative teams who are on the path to create a significantly better car shopping experience. In an inspiring setting, with guidance from motivational speakers and industry experts, the participants will further develop their ideas into prototypes for products and services that could make a real difference for car shoppers. On the last afternoon, the teams will present their prototypes to the event’s judges in a "Shark Tank"-style format, competing for three cash prizes. At least one winning entrant will be eligible to have its idea accelerated by Edmunds.com.

2014 Hackomotive Figures

68 teams applied
12 teams were accepted and presented their ideas
*11 teams built their innovative solutions on top of the Edmunds API
3 winners


2014 Winners
Congratulations to our Hackmotive winners!

1 prize $20K


Steven Schwartz, Chandana Weebadde, Nicholas Gorton, Frank Schwartz, Stefani Nowak

2 prize $10K


Adam Jansen, Aaron Roshenthal

3 prize $5K


Nicholas Steven Sergeant, David Duwe Stanton


Timothy Ayers Kelly, Bo Ferger, Robert Reagan, Joe Michael Alegre


Aaron James Hanson, Thien Van Le, Conor Patrick Wing


Eric Perez, Vitorio Rotelli, Adam Webber


Renz Jacob Kuipers, Cesar Maciel, Chris Coad, David Black, Bret Tobey


Josh Holstein, Richard Palanca, Dwayne Moore

I'll Buy It

Sharjeel Saeed, Salim Jivani, Saleem Ali


Jeremy Mitford Taunton, Benjamin Avi Schneide


Jay Ackerland, Duane Moore


Antony Alexander Tyshuk, Aaron James Gibb, Nadia Walid Maaytah

2014 Hackomotive Judges

The most qualified experts from the worlds of automotive companies, dealerships, engineering, media and more have been invited to judge Hackomotive 2014.

Meet the judges

See past event judges

Michael DeSimone

Michael DeSimone

Michael DeSimone owns and operates DeSimone Group Investments, a family office that invests in start-up companies that innovate mechanical and engineered products. Prior to 2007 Michael was the President and CEO of two auto dealerships: DeSimone Cadillac and DeSimone BMW. As a second generation dealer operator, he led both companies for twenty years as successor to his father, Anthony DeSimone. Michael has served on several auto industry panels including the General Motors National Dealer Marketing Advisory Board, the Cadillac National Dealer Marketing Advisory Board and the NADA Information Technology Committee.

Jamie Foley

Jamie Foley

Jamie Foley is Vice President at MWW, one of the nation’s top independent public agencies, where her primary responsibilities include strategic planning, media choreography and account management. Through her career Jamie has assisted in brand building and storytelling for a number of organizations including American Express, Brooks Running, Zynga, Airbnb, Montage Hotels & Resorts, Florida Department of Health (Anti-Tobacco initiative), British Virgin Islands, Magic Johnson Travel Group, TPC Sawgrass and Bertram Yacht. Jamie graduated from the University of Florida with a degree in marketing.

Tony Rimas

Tony Rimas

Tony Rimas is a Managing Partner with Fraser McCombs Capital. Tony also serves as the Director of Operations for the McCombs Automotive Group, the 37th largest dealer group in the United States. In this capacity, he is recognized for growing McCombs Automotive to the third largest privately held online retailer in the country. Tony is a seasoned sales professional with a significant track record of impressive revenue growth and successful sales management. Tony is also a regular guest speaker at industry events. He has earned multiple degrees in chemistry and physics, and also received training at the National Automobile Dealers Association’s Dealer Candidate Academy.

Oren Weintraub

Oren Weintraub

Oren Weintraub, founder and CEO of Authority Auto and MyCarBuyingSecrets.com, is a consumer advocate, expert negotiator and entrepreneur. Oren has worked in the automotive industry for twenty years, having been promoted from salesman to Sales Manager to General Sales Manager. In 2006 he realized there had to be a better way for the general public to buy cars, so he created Authority Auto, a car buying concierge service, where he utilizes his insider knowledge to represent individuals in their car negotiations. Oren recently launched MyCarBuyingSecrets.com, a series of on-line tutorials in which he shares his secrets of negotiating an entire car transaction from the comfort of one's home. Oren has been featured as an expert negotiator on National Geographic TV and ABC News.

Holly Dudley

Holly Dudley

Holly Dudley leads Enterprise Portfolio and Project Management new business at Prosum Technology Services. Holly spent her early career in technology creating and managing multi-million dollar programs for telecom companies such as Sprint, Verizon and XO Communications. Since 2009, she has specialized in product delivery and is passionate about designing process to support business initiatives. Building and managing products for companies such as FuzeBox, Beachbody and Lionsgate, Holly prioritizes building consensus, and bringing order to chaos. Holly's practice offers EPPM Consulting Services and Staff Augmentation.

Michelle Denogean

Michelle Denogean

Michelle is the Chief Marketing Officer at Edmunds.com, the premier destination for car shopping. With over 15 years of experience in web based companies, online marketing, technology and product development, she has been at the forefront of digital marketing with a particular focus on brand strategy and multi-platform integration. Michelle joined Edmunds.com in 2006 after leading both customer acquisition and retention programs at eHarmony. Prior to that, Michelle held leadership roles in online advertising at Fastclick, a leading ad network and technology company (acquired by Valueclick), and Move.com, the parent company to Realtor.com. She earned her MBA from Pepperdine University and her Bachelor's degree in Communications from the University of California, San Diego.

Daniel Gage

Daniel Gage

Daniel Gage is the Director of Communications & Public Affairs for the Alliance of Automobile Manufacturers, a Washington, DC-based trade association of 12 vehicle manufacturers including BMW Group, Chrysler Group LLC, Ford Motor Company, General Motors Company, Jaguar Land Rover, Mazda, Mercedes-Benz USA, Mitsubishi Motors, Porsche, Toyota, Volkswagen Group of America and Volvo Cars North America. In this role, Dan is charged with progressing Alliance efforts to improve the consumer experience in the car buying process. Dan regularly serves as an industry spokesman on such policy issues within the vehicle sales and service arena as franchise relations, right to repair, telematics, and aftermarket parts.


Past winners, presentations and statistics


View Event Page


View Results

Have any questions? Feel free to reach out to us at hackomotive@edmunds.com and we'll be happy to help you out!

Presented by

© Copyright 2013 Edmunds.com, Inc. All rights reserved.