Building the Future of a
Trusted Retail Experience

March 24-26, 2015
Santa Monica, CA

Apply now!

On line application deadline is February 16, 2015

Days left


What is Hackomotive '15

Hackomotive is a three-day competition between innovators and entrepreneurs in the retail industry to re-imagine the future of car shopping. As an established, third-party automotive brand, is positioned to create a trusted retail experience. During the competition, participants will develop their ideas into prototypes with the guidance and motivation of industry experts. On the final day, teams will pitch their products and services to a panel of judges, competing for the three cash prizes. The best of the best may be invited to continue on in Edmunds' Fastlane Accelerator program.

Event Info

When will the event take place?

Tuesday, March 24th through March 26th, 2015

Where will the event take place?'s headquarters in sunny Santa Monica, California - the heart of “Silicon Beach”.

Why apply?

This special event brings innovators and disruptors from all over the country to present their creative solutions to a persistent problem. As a participant in this event, you will improve the car shopping experience for consumers around the country, network with impressively creative people and business leaders, have a memorable personal and professional development opportunity - and perhaps win fame and fortune in the process.

How Does It Work

Idea Selected?

How does fastlane work

Submit application

You have to submit your detailed application.

Apply now!

not to miss the start of registration

Spend 3 days working on idea

You'll be working with our mentors to improve your idea and prepare pitches.

Present and Get Prize

Teams present their ideas to judges who choose the three winning teams.

In addition to cash prize, may select a winning product/idea for acceleration to the next level.


Kelly Stacy

Kelly Stacy

Phil Potloff

Phil Potloff

Liz Harsh

Liz Harsh

Frank Lin

Frank Lin

Ismail Elshareef

Ismail Elshareef


Hackomotive background

Why is having this event? is committed to helping make car shopping easier. A car is the second biggest purchase for most consumers, and the buying process remains an unpleasant, anxiety-filled experience that has changed little even with the benefit of online resources. By recognizing, rewarding and supporting innovations happening in this area, we believe we can improve the car buying experience even more dramatically than we do with our own Web site.

Why is this a competition?

Creating an environment where the best products are rewarded drives people to perform their best and give their all.


Past winners, presentations and statistics


View Results


View Results